Over the past 20 years, European, Asian and other large economies have established an increasingly heavy presence on the continent of Africa in all major sectors, including Agriculture, Technology and Infrastructure building. They succeeded in this by not only establishing strong partnerships with the African Government but also with the Africa's business community.
In 2000 President Clinton established the Africa Growth and Opportunity Act (AGOA) to help close U.S. trade gaps with Africa. Although some level of success has been accomplished, trade experts, conclude that there is more room to grow. On the U.S. side there are several trade constraints, including lack of awareness, relevant business data, capacity misconceptions and an information gap. On the African side there is also a lack of information related to U.S. standards, available business partnerships and opportunities for African businesses.